Acetaia Sereni is a leader in the production of traditional balsamic vinegar of Modena P.D.O., balsamic vinegar of Modena P.G.I. and a vast range of sweet and sour condiments. 

What we do

We constantly strive to obtain the highest quality and naturalness of the product, even at the expense of quantity. The entire production cycle takes place in the farm, under our eyes, from the owned vineyards to the bottling of the finished product, respecting the nature that surrounds us. We enjoy making some extra virgin olive oil.


• SOUL Our vineyards are located on Modena Hills, on a clay-calcareous soul. We call this area “AltaModena”
• CLIMATE Hot in summer, cold in winter. Fresh air brought by River Panaro that flows in the valley.
• MENTALITY Passion, patience, obstinacy, reverence for tradition and healthy balance of perfectionism and obsession, carried on from generation to generation. In one word: “Modenesità”.
• WOOD Our Balsamic ages in prestigious barrels made of typical woods like oak, chestnut, juniper, acacia, ash, mulberry, cherry. 
Agriturismo Acetaia Modena

The estate

The company is located in the village of Marano sul Panaro, in the province of Modena (Emilia Romagna), among the suggestive hills of Villabianca. The Lambrusco Grasparossa and Trebbiano vineyards lie on clayey limestone hills. Olive groves, hazelnut groves and woods surround the rows of grapes, creating a unique ecosystem, where flora and fauna are the masters.

Our Brands

Tenuta Sereni


A passion is born

The family began producing balsamic vinegar in the early twentieth century with Santina, who became a member of the Sereni family through marriage. A housewife, she cooked for her large family. It was very common to use balsamic vinegar as a condiment in typical Modena meals. For this reason Santina produced each year a few litres of balsamic vinegar.
Famiglia Sereni

A new reality

Santina’s son, Attilio, who sold fruit in the Valle dei Ciliegi, grew passionate about this extraordinary product and started to buy casks and deal with the family production of balsamic vinegar, in order to obtain each year a small quantity of product to give as a gift to friends, co-workers and customers. It wasn’t until 1982 that Attilio’s son, Pier Luigi, started actual sales of balsamic vinegar, to then moved in the early years of the 21st century to the Villabianca estate, on the Modena hills.


Nowadays Acetaia Sereni, with Pier Luigi, his wife Elisabetta and sons Umberto and Francesco, numbers more than 1500 casks in prized wood and exports the excellence of balsamic vinegar all over the world. The company is completed with an “Agriturismo”, located at the top of the hill, where typical Modenese dishes are offered combined with Balsamic Vinegar and Olive Oil, natural and local wines, vegetables from our garden. Agriturismo Acetaia Sereni also has 6 comfortable rooms.

Our Products

Choose the right product for you! 


Our farm holiday centre, surrounded by vineyards and olive groves, was set up to offer its guests the best of the Emilia culinary tradition, combining excellent local products in the dishes on the menu. The centre also has 6 finely furnished rooms with every comfort for ensuring a totally relaxing stay for its guests.

Our Experiences

You can visit our factory with an itinerary allowing you to find out about and admire the history and method of production of Modena balsamic vinegar, from the company vineyard to the finished product, via pressing of the grapes, cooking of the must and ageing in prized wood casks. Different types of balsamic vinegar can be tried out and compared in our tasting room.